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Confidence isn’t thinking that you are better than anyone. It’s not having to compare yourself to anybody in the first place.
About Adam
Adam Goodman-Smith, also known as The Self-Belief Coach, is an accredited coach and self-help author specialising in confidence and career coaching. He delivers 1:1 coaching and corporate workshops on topics including Confidence & Self-Belief, Imposterism & Self-Sabotage, and Team Strengths. He also leads the Proud Leaders Programme™, supporting LGBTQ+ talent in organisations.
With over 10 years of experience in leadership development and coaching, Adam has designed and delivered programmes for organisations such as Boots, Channel 4, Specsavers, 200 Degrees Coffee, the NHS and The Prince’s Trust.
A regular guest on BBC Radio and TV, Adam shares practical coaching tips and exercises. His debut self-coaching book, The Way of The Diva: Your Guide to a Bolder, Braver, and More Confident You, is available at thewayofthediva.com, Amazon, and Waterstones.
Adam is an Ambassador for Broxtowe Women's Project, a Nottinghamshire domestic abuse charity, and White Ribbon UK, a national initiative engaging men and boys to end violence against women and girls.
1:1 Coaching:
Online & In-Person
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Building your confidence and self-belief
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Figuring out what you want
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Developing assertiveness
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Strengthening boundaries
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Quietening negative self-talk
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Improving your self-care and overall satisfaction
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Career development
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Managing tricky relationships
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Identifying and making the most of your strengths

COACHING TESTIMONIAL
When I started my coaching with Adam I was trying to start my own business and adapt to life in a new state, I was in a bad place. I felt unmotivated, unsure of myself, and incapable of making the necessary moves to advance my professional life. After three sessions with him, I landed a new part-time job, gained confidence, and feel ready to take on any new challenges that come my way.
Claire, USA.
COACHING TESTIMONIAL
I was experiencing a great deal of anxiety at work and Adam brought so much insight, perspective and many tools to my toolkit. His warmth and compassionate approach quickly broke the ice and allowed us to get to the hard work of analysis and planning. I value the time we spent together and the progress he’s helped me make in my life. I wouldn't have this much courage to push forward with my career goals without his support. Adam, thank you so much for the personal and professional growth.
Ben, Canada.
COACHING TESTIMONIAL
Adam is a naturally inquisitive and curious coach who knows just the right question to ask that helps unblock your thinking. He has a warm, empathetic yet challenging style and intuitively creates an environment that helps you feel at ease, listened to and appreciated.
Paula, UK
COACHING TESTIMONIAL
Adam has a depth of experience and knowledge and the enviable ability to create safe spaces for clients to make progress. Three words to sum up his coaching: insight, energy, action.
Maria, UK
Corporate Workshops
WORKSHOP TESTIMONIAL
Thank you Adam. We had such a thought provoking and fun morning! Can't wait to work with you again ⭐ ⭐ ⭐ ⭐ ⭐
Kate, Divisional Recruitment Manager
WORKSHOP TESTIMONIAL
Thank you once again for this morning. Everyone thoroughly enjoyed the session and found it to be a truly positive experience.
You were fantastic!
Sherrine, Client Services Manager
WORKSHOP TESTIMONIAL
We have been extremely fortunate to have benefitted from Adam’s coaching, which has had a significant impact on the team dynamic. Adam combines his amazing coaching techniques with warmth, humour and his unmistakable energy that enables people to quickly open up and find their own solutions. We always end sessions feeling uplifted, positive, and motivated.
Colette, Charity CEO
WORKSHOP TESTIMONIAL
We had the privilege of participating in an inspiring and insightful workshop with Adam. It was an energising session that motivated us to focus on our vision and our customer journey. The day was filled with meaningful discussions, fun, and plenty of laughter. We often forgot the importance of taking a step away from the desk to take a moment and refocus as a team! Thank you so much Adam!
Holly, Managing Consultant
WORKSHOP TESTIMONIAL
If there are any businesses out there looking for professional team coaching and / or individuals seeking personal development, I would HIGHLY recommend Adam. This really was such a valuable and insightful session for our team.
Chris, Creative Director
WORKSHOP TESTIMONIAL
We would recommend Adam’s sessions to any business looking to bring its people together, agree on a vision and support the implementation of that vision in both the short and long-term! Our entire team came away from the session with direction, purpose and a renewed sense of excitement for the journey that lay ahead.
Tom, Account Director

The Way of The Diva
Your Guide to a Bolder, Braver and More Confident You
It's the dawn of a new diva. This sassy and empowering debut by Adam Goodman-Smith redefines what it means to be a modern-day diva.
From confidence to self-care, kindness to composure and standing your ground to self-sabotage; seventeen insightful and empowering chapters make this the ultimate guide to unleashing the bold, brave and confident diva within. Packed full of practical advice and real-life wisdom, ‘The Way of The Diva’ blends tools and techniques from the worlds of personal development, psychology and coaching, with the art of being a fierce and fabulous diva. A good dose of humour and the perfect sprinkling of attitude, makes ‘The Way of The Diva’ a self-mastery book like no other.
The Way of The Diva is available from thewayofthediva.com, Amazon, and Waterstones.